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Bye bye angels, hello Kickstarter?
There’s been a lot in the press recently about crowdfunding site Kickstarter. Electronic paper watch Pebble raised over $3.4m for its smartphone linked timepiece while the first Kickstarter scam –...
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Standing out from the Crowd (funding)
Turning your brilliant idea into a world-beating product requires a lot of things – drive, commitment, flexibility and often a large slice of luck. But one element it can’t really do without is money –...
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Virtual Reality – the new mobile?
Acquisitions by large companies can be a bit of a mystery, forcing people to ponder why they are spending their money on unrelated markets or technologies. Is it a stroke of brilliant foresight, PR by...
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Going direct – and the impact on marketing
The rise of the internet was meant to usher in a new, more direct way of communicating, including the removal of middlemen. We’d buy goods and services directly from their producers, rather than having...
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